When Ole Kirk Christiansen founded his workshop in Billund, Denmark in https://lego-x.com/2021/12/07/the-best-places-to-buy-lego/ 1932, he made wooden furniture and toys. His business was not successful and he had to struggle through the 1930s. In 1934, he shifted to concentrate on toys and changed the name to LEGO. It’s an abbreviation of “leg godt” which is the Danish word for “play well”.
In the 1960s, the company expanded to other Nordic countries. The company also invented smaller bricks that were suitable for smaller hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed children to create more detailed models.
In the 1970s, Lego began to introduce new features to help its products distinguish themselves from other toys. They introduced different faces to the miniature figures. This change made the characters more realistic and able to express various emotions and facial expressions. The Lego Group added wheels to their bricks which allowed them to build vehicles and other machines.
The next major step was to introduce themed themes – systems within systems that allowed users to create a specific environment or situation. The company was able increase its brand’s recognition and draw a younger audience. The company also increased its production by opening factories in South Korea and Malaysia.