Sisemore Law

Organic Search Outpaces PPC With a 621% Increase in Fresh Traffic

The Challenge

Sisemore Law sought to be the #1 divorce and family law firm in Fort Worth, Texas but weren’t getting the results they wanted from their previous agency.

The Solution

Victorious helped Sisemore Law identify keyword themes and craft highly targeted blog posts to drive quality leads.

The Results

Sisemore Law saw a rapid boost in organic revenue and page one rankings, allowing them to cut PPC spend by 50% in a few months.

Hailing from a big state and bringing some big ambitions, Sisemore Law wanted to put themselves out there as the #1 divorce and family law firm in Fort Worth, Texas. The only problem was they weren’t getting the ten-gallon results they wanted. They knew SEO was the key to achieving visibility, but hadn’t yet found the right ally.

Looking for Long-Term ROI

For Sisemore Law, PPC was a big cost with little reward. They needed to find a partner with as ambitious a mindset as their own to help them corner the local market.

Victorious was up for the challenge and approached Sisemore Law’s Texas-sized goals with enthusiasm and proven processes. To bring more organic traffic to their services pages, we helped identify crucial keyword themes. It paid off, because Sisemore Law saw a big boost in qualified leads and organic revenue. This allowed them to pivot, cutting their PPC spend by 50% within four months.

We also worked together to identify blog topics that served previously overlooked demographics, crafting targeted blog posts that expanded Sisemore’s organic reach and took their rankings to the top.

I appreciate the high visibility Victorious has into their process — allowing us to see the progress of projects and who is working on which tasks. They’re impressive, and the cooperation is exactly what one hopes for from an SEO team.

The Results

1. A 7x increase in organic traffic.

Search optimized content continues to drive organic traffic with a 621% increase in new users YoY. growth from seo

2. Over 4,463 positive changes in Google positions.

By integrating campaign keyword themes into service pages, blog articles, and strategic conversion points on their website, Sisemore Law has improved their ranking in Google SERPs, gaining 21 first place spots.

3. A 13.7% increase in 1st quarter retainers (YoY).

Our strategists carefully researched keywords that would bring high-income prospects directly to high-conversion pages on their website.

Exceeding Expectations With Elevated SEO Efforts

PPC isn’t the only way to reach the right people. SEO opens up a new world of opportunities, leveraging your business’s inherent expertise to establish sustainable growth. And when it comes to partnering up with an SEO expert, great communication and enthusiastic collaboration form the foundation of lasting success. With the power of organic search in their wheelhouse, businesses like Sisemore Law excel at doing what they do best — helping people when they need it most.