From identifying seed keywords to honing in on search intent, our keyword research process uses actionable data to help you learn what your customers are searching for and why.
We don't cherry-pick keywords at random. Instead, we do what Google's crawlers do: look for keyword themes. These themes set the tone and direction for your entire campaign to build cumulative gains toward your unique goals. They serve as the foundation to your overall SEO strategy.
Sure, we walk Google's walk, but we also talk Google's talk. We don't simply add terms to a keyword list because they happen to fit into the theme — we also factor in search intent. The intent of a query dictates the type of content you'll create, how you craft it, and where you put it so you can reach the right people at the right time.
When selecting keywords to focus on within a thematic group, we'll dial in on the keywords that'll have the most potential to drive qualified traffic from search engines. Our keyword research service looks at a combination of search volume and competition to discover which keywords represent the strongest conversion opportunities.
You'll have 24/7 access to our real-time reporting platform where you can view how our SEO keyword research service is driving results, including current keyword rankings, organic traffic growth, and more. By setting a data-centric foundation for your campaign, we can granularly track organic traffic revenue attribution, taking the guesswork out of determining the ROI of your SEO strategy.
You won't find any vanity metrics here. We pull back the curtain on our processes and are fully transparent about how we'll meet your goals, from the keyword research tools we use to how we analyze keywords and translate keyword data into a successful strategy.
Launching a startup with limited capital? No problem. Want to start with our foundational services before ramping up the budget? Sounds good to us. All of our campaigns are built for seamless scalability, so your SEO strategy can grow alongside your business.
We'll also identify keywords your competitors are unintentionally ranking for (meaning they didn't deliberately optimize their page to rank for them) so you can create new content to rank for these terms. By leveraging this gap in your competitor's strategy, you can improve your search visibility and potentially draw traffic away from them.
We base our SEO campaigns on verifiable, results-driven thematic keywords so you can outrank the competition and feel confident in a long-term SEO strategy.
Keywords are one of — if not the most — single important component of a successful SEO campaign.
On a surface level, they’re the words typed into a search box, be it on Google, Bing, or Yahoo. Beyond that, they reveal important details about customers: what they’re searching for and why it matters to them.
So it’s not just about finding keywords that are popular — it’s about putting yourself in your customer’s shoes.
Keyword research is the process of identifying the phrases people are using to search for a certain service, product, or solution.
SEO keyword research services follow a process that, by strategically choosing the right keywords, ultimately assists users in finding what they’re looking for. It’s less about targeting search terms that talk about what your site provides and more about bringing the right visitors to your site from search results.
By targeting the motivations of your customers and where they are in their buyer’s journey, a keyword ranking service can be the bridge between you and your potential customers.
First let’s define two types of keywords: head terms and long-tail keywords.
Head terms are keywords that are broad in nature (e.g. “dog food”). They’re typically shorter and, because they’re not very specific, sometimes have a higher monthly search volume. While head terms might seem like ideal phrases to target, their lack of specificity means you have more competition and less accuracy in who you’re targeting.
Long-tail keywords, on the other hand, are a bit longer and more specific (e.g. “best grain free dog food”). While these terms are searched less often than head terms, ~70% of the keywords used in search queries every day are long-tail keywords.
Long-tail keywords are an incredibly effective way to gain traffic by ranking higher for terms that users are actually searching for with specific intent — and keyword services can help you target them correctly.
At a glance, keywords with little or no search volume might not seem worth your time, and many search engine optimization novices would agree. However, SEO experts know that these keywords are full of potential.
A low volume keyword today might be a high volume keyword tomorrow.
Zero volume keyword research presents an opportunity to start ranking for certain terms before your competitors. It’s also an opportunity to build topical authority, so you’re more likely to rank higher for more difficult keywords later on.
